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Let’s be honest: The sophistication level of wine enthusiasts who use the 100-point scale far exceeds that of the average, uninitiated consumer. Savvy wine aficionados understand attributes associated with different wine styles, varietals and regions. They understand about aging young wine and the influences brought about by proper cellaring. Savvy wine consumers also know that pairing wine with food is a subjective preference; therefore someone else’s opinion is absolutely irrelevant. Thus, wine descriptors and any other verbiage lashed onto rating points is wasted time and effort by both reviewer and reader (proof). justwinepoints represents 20 years of research into why and how consumers purchase wine. After examining and categorizing our data, we believe our easy-to-use, risk-free system presents wine reviews exactly the way you want them: by the numbers, and numbers only. ** FOLLOW US ON TWITTER ** Receive a new 90+ wine every day via your cell phone or PDA. Simply go to Twitter.com/JustWinePoints and sign yourself up. Did we mention it's FREE! "Justwinepoints has great coverage, from California to North Carolina and all points in between. Because of that we've had many requests for our highly rated wines." - Julie St John, VP Marketing, Pedroncelli Winery WINES OF THE WEEK 95 PEDRONCELLI 2008 Dry Rose of Zinfandel Dry Creek Valley $10 96 RUTHERFORD GROVE 2007 Merlot Rutherford Bench Napa Valley $32 95 KESTREL 2008 Viognier Yakima Valley $20 sponsors . . . . .

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