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Let’s be honest: The sophistication level of wine enthusiasts who use the 100-point scale far exceeds that of the average, uninitiated consumer. Savvy wine aficionados understand attributes associated with different wine styles, varietals and regions. They understand about aging young wine and the influences brought about by proper cellaring. Savvy wine consumers also know that pairing wine with food is a subjective preference; therefore someone else’s opinion is absolutely irrelevant. Thus, wine descriptors and any other verbiage lashed onto rating points is wasted time and effort by both reviewer and reader (proof). justwinepoints represents 20 years of research into why and how consumers purchase wine. After examining and categorizing our data, we believe our easy-to-use, risk-free system presents wine reviews exactly the way you want them: by the numbers, and numbers only. Receive 90+ wines as they're reviewed via your cell phone or PDA. Simply go to Twitter.com/JustWinePoints and sign yourself up. sponsors . . . . .

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